Description
Limca is a popular lemon-lime flavored carbonated soft drink in India. It’s known for its crisp, citrusy taste and is often consumed as a refreshing beverage, especially in the hot summer months. Here’s a more detailed description:
Brand Overview:
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Launched: 1971 in India
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Manufacturer: The Coca-Cola Company (originally launched by Ramesh Chauhan of Parle, later sold to Coca-Cola in 1993)
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Type: Soft drink (non-caffeinated)
Flavor Profile:
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Taste: Tart, mildly sweet, with a zesty lemon-lime flavor
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Texture: Fizzy and refreshing, with a slight saltiness
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Scent: Citrusy, clean, and invigorating
Unique Traits:
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Often described as having a slightly “salty-lemon” taste, which sets it apart from other lemon sodas like Sprite or 7Up.
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Popularly used as a mixer in cocktails and mocktails.
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Marketed as a “refreshing” drink, and sometimes associated with hydration and energy (though it’s not an energy drink).
Marketing & Cultural Relevance:
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Known for slogans like “Do the Limca” and “Fresh Ho Jaao.”
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Has a nostalgic value for many Indians who grew up in the ’80s and ’90s.
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Limca Book of Records is also a well-known offshoot, similar to Guinness World Records, sponsored by the brand.
